Newsletter Content Ideas: Asking the User's Questions

Questions from users are great ideas for newsletter content. They are specific, they are (apparently) interesting, they are relevant, and the resulting article will certainly be useful. But what if you're fresh out of user questions?

Then you need to ask the right questions yourself. Usually, they take the form of

• "How can I do this and that?" or
• "Should I do this or that?" or
• "Which product can you recommend?".

Put on the user's shoes and ask these question to come up with relevant content ideas for your newsletter.