If I get a bulk email, it feels much less bulky if it greets me with my name. I feel more like myself, less like a number — and I'm more likely to read the message, maybe risk a click or two.
More Email Quick Tips
Address Recipients with Their Name in Email Campaigns
If at all possible, you should
- personalize your marketing mails to
- greet and address recipients individually with their name.
Often, you will use the first name only, but for some campaigns the last name will be more appropriate.
